A paradigm shift for a successful launch of a locally-based start-up in the food supply chain

Authors

  • Michael Handrinos
  • K. Rotsios Perrotis College, American Farm School, Thessaloniki, Greece
  • G. Moshonas Perrotis College, American Farm School, Thessaloniki, Greece
  • D. Folinas Perrotis College, American Farm School, Thessaloniki, Greece

Keywords:

customer loyalty, American farm school, SME co-operatives, agri-business

Abstract

The aim of this paper is to design a friendly-user framework for a successful launch of a locally-based start-up in the food supply chain.  Specifically, the study is focused on a Small Medium Enterprises (SME’s) cooperative store in a farm school.  The store is operated by the students in the context of their entrepreneurship, business and marketing classes.  Authors made a number of interviews with the managers and employees of the locally-based store so as to identify its potentials and challenges.  The outcome of the study is a framework dealing with managerial, as well as, technological aspects and even if refers to a specific SME it will act as a road map for an effective start-up development.

 

Keywords: customer loyalty, American farm school, SME co-operatives, agri-business

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Published

2014-05-13

Issue

Section

Special Issue: Agri-food and biomass supply chains